With the amount of different markets out there you will want to measure the trends of the markets before you put all your energy into one that is not offering the conversions you thought you'd receive.
Having the ability to know how to test a market yourself quickly can be a very beneficial knowledge to have. You want to be able to "test the waters" yourself so you don't find yourself getting into the wrong market, that is not going anywhere anytime soon.
Many people are known to go into a market without doing any quick math and several searches to see if the market is worth spending $500+ into AdWords. You want to spend some time determining if a market is profitable before you even put money into it. If it shows that it will be a profitable market turn on the PPC test to determine if things will convert well for your business. You want to be able to get into a market that can convert well for you and if you find yourself in one, having the knowledge of knowing when to get out will be astounding for you.
The following steps can be used in any affiliate program or network to determine if you have a successful market that will earn you money:
Step One: Write the industry down.
Step Two: Write the commission per sale down.
Step Three: Get project revenue using a conversion ratio of 3%.
Step Four: Determine your break even point for the Cost per Click (CPC).
Step Five: Open Google AdWords Keyword Tool.
Step Six: Enter in the main keyword or merchant's site.
Step Seven: Display the following columns (use the drop down menu - Choose Columns to Display)
a) Estimated CPC
b) Search Volume Trends
c) Highest Volume Occurred In
Step Eight: Use "Exact" for your Match Type.
Step Nine: Sort everything by the Estimated CPC; highest first lowest last.
Step Ten: Go to the range of your break even point that you calculated in Step Four. You will need to have a minimum of 300 for the Search Volume for the month prior to utilize a certain keyword. This will give you at least ten searches a day potentially.
Step Eleven: You will then need to verify that you can receive at least 100 clicks a day for keywords that match the above information.
Step Twelve: Do a re-run of the "Traffic Estimator" and then target the name of the product and author and find the traffic estimates for ten clicks or more.
By using the above information you can see that by receiving 100 clicks a day around your break even point that a product could be worth buying. This means a PPC test of $50-$300 may be worthwhile.
Having the ability to measure the trends in a market can be beneficial to everyone, so ensure to do it the next time you think you are going to choose a new market.
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