Framing the Offer
Understand the benefits of having your offers framed within your landing pages...
How to Discover Top Keyword Phrases
See the benefits of using the top keyword phrases for your next marketing campaign...
Pay Per Click / Organic Optimization Tips
Learn how to use both organic and paid search to maximize your results...
Making a Good Title Better
Find out how you can make your title better and increase the results of your campaigns...
Landing Pages - Dos and Don'ts
Generate successful landing pages without finding yourself using the wrong methods to get there ...

 
HOME > STEP 2




Review Your Offers

Everyday you are probably going to have people calling with some sort of offer. Many of these phone calls or emails are just "noise" which will do nothing more than distract you from your current projects. It can be difficult determining which offer is legit and which ones are just down right ridiculous, but once you learn how to find the best offers you will be on your way to success.

First, you need to set a limit for yourself. Years ago I would accept nearly every offer that came my way. My thinking was, "The more campaigns I have, the more money I will make." The reality was, the more campaigns I took on, the more distracted I became and my day was filled with doing a lot of admin stuff and not much hard-core marketing. And the old adage is true: You can be an expert about something you know nothing about."

So I have a rule that I only accept the number of projects that I can count on one hand. If I have five projects already, the new offer must be able to beat one of my current projects. Often, the offer is good, but not good enough to surplant another.

Once I did this, my income skyrocketed because I became super focused and know the products inside and out and could come up with unique "points of difference" that others could not.

I also cover how to analyze a CPA offer before you begin testing so you limit your failures inside of CPA Mindcrime. In less than ten minutes you will know what to look for so you can gauge that great offer to what it really is.

Let's shift gears and talk about how to "Frame" your CPA offers so they convert better. By framing your offers or pre-selling them you can see a rapid increase in your conversions. The frame isn't your message but it is actually the message that is preceding your message.

Still with me?

Just look at how when you see art displayed in a museum you right away think its going to be one of the most expensive pieces of art just because its being displayed inside a museum, but this is not always true. You want your customers to get the correct assumption about your products and services or you can see your conversions being affected greatly.

Examine your last campaign that you did that failed. Could the reason be that it failed because you were unable to frame your offer correctly? If people can't figure out what you are offering then how are they going to be persuaded to purchase your product/service? They won't be and you won't receive the conversion, the next guy that framed the offer correctly will be.

When someone has purchased your product/service and liked what they received they are going to tell people about it. Word of mouth happens to be one of the most persuading methods for anyone to purchase anything, but to get that word of mouth going you need to get your first sale. You want to clear the "mindcrime" that is rolling around today stating that the money is in the list. Well this statement is wrong; it's what you do with that list and how you have your list framed. Be selective of what you recommend to people, don't be listing off everything you think is great, by being selective you can be more successful in marketing your list of offers.

Taking the time to frame your products or services for someone, that the prospect respects, you can see the conversion ratio go six times higher than what it would without the use of frames. Get that six times higher conversion ratio by taking the time to frame your offer and have people understand exactly what you are trying to sell to them. The frame will make the difference you want.

Learn more about Framing the Offer and how to accept the right CPA campaigns inside of CPAMindcrime for just $20.00 a month.


 

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STEP 1: Build your "Business Foundation"
STEP 2: Review Offers
STEP 3: Measure Trends in the Market
STEP 4: Keyword Research / Hijacking
STEP 5: Landing Page Creation
STEP 6: Test, Test, Test
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